China Footwear Market 2025

Between 2025 and 2030, China’s footwear market is projected to expand from USD 73.2 billion to USD 83.6 billion, representing a compound annual growth rate of 2.64%. The pace marks a deceleration from earlier years, reflecting broader macroeconomic headwinds, including declining birth rates, a slowing economy, and more measured growth in disposable income. Consumers are increasingly cautious in their spending, placing greater emphasis on value for money and favoring competitively priced products.

Despite this overall prudence, young parents remain willing to spend on their children, driving a premiumization trend in the kids’ footwear segment. Meanwhile, sports and outdoor footwear continue to gain traction, buoyed by rising health consciousness since the pandemic and the growing popularity of active lifestyles. Niche brands specializing in high-performance and outdoor activities are penetrating the market, often appealing to younger consumers through innovative designs, superior functionality, and customization for specific activities.

Conversely, non-athletic categories such as formal leather shoes and high heels face persistent weakness, as both professional and personal wardrobes shift toward comfort. Casual footwear that blends style and comfort retains strong appeal, supported by a societal move away from fast-paced routines toward more relaxed, lifestyle-driven choices. This shift has also reinforced enthusiasm for sports shoes, valued not only for their comfort and versatility but also for the easygoing lifestyle they represent.

This report provides a comprehensive analysis of the China footwear market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, consumer group and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Report Highlights

Providing a forward-looking view of the China footwear market, this report presents size estimates from 2020 to 2030, with figures in (Units/CNY/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, consumer group and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The segmentation of the China footwear market is outlined below:
Product type – e.g., regular footwear, sports footwear
Consumer group – e.g., children, men, women
Distribution channel – e.g., apparel stores, department stores, e-commerce, hypermarkets, sports stores, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the footwear market in China, highlighting dominant firms and brand-level movements.
361 Degrees International Limited
Adidas AG
Anta International Group Holdings Ltd.
ASICS Corporation
Belle International Holdings Limited
Deckers Outdoor Corporation
Ecco Sko A/S
Hongxing Erke Group
Kangnai Group Co., Ltd.
Li-Ning Company Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
New Balance Athletics, Inc.
Nike, Inc.
Peak Sport Products Co., Ltd.
Qiaodan Sports Company Limited
Skechers USA, Inc.
VF Corporation
Xtep International Holdings Limited
Zhejiang Aokang Shoes Co., Ltd.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the China footwear sector.
Obtain granular insights across key segments, including product type, consumer group and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Footwear Market – Product Type Analysis
China Footwear Market – Consumer Group Analysis
China Footwear Market – Distribution Channel Analysis
Company Shares Analysis
361 Degrees International Limited
Adidas AG
Anta International Group Holdings Ltd.
ASICS Corporation
Belle International Holdings Limited
Deckers Outdoor Corporation
Ecco Sko A/S
Hongxing Erke Group
Kangnai Group Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table China Footwear Market 2020-2030
Chart China Footwear Market, Net Growth, 2020-2030
Chart China Footwear Market, Growth Rates, 2020-2030
Table China Footwear Market by Product Type, 2020-2030
Chart China Footwear Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart China Footwear Market by Product Type, 2020-2030
Table China Footwear Market by Consumer Group, 2020-2030
Chart China Footwear Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart China Footwear Market by Consumer Group, 2020-2030
Table China Footwear Market by Distribution Channel, 2020-2030
Chart China Footwear Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Footwear Market by Distribution Channel, 2020-2030
Table China Footwear Market Share (%), by Companies, 2020-2024
Chart China Footwear Market, by Companies, 2024
Table China Footwear Market Share (%), by Brands, 2020-2024
Chart China Footwear Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Footwear Market: Spend as a Proportion of GDP (%)
Table China Footwear Market: Consumption per Capita (Population)