Spain Alcoholic Beverages Market 2025

Spain’s alcoholic beverages market is expected to grow from USD 43.5 billion in 2025 to USD 51.9 billion by 2030, reflecting a compound annual growth rate of 3.6%. However, beneath this modest expansion lies a complex interplay of macroeconomic headwinds, evolving consumer preferences, and structural shifts in demand.

While overall volume growth remains flat, the sector benefits from the resilience of Spain’s tourism industry, which continues to serve as a key consumption driver in hospitality channels. Nevertheless, domestic consumer behavior is changing. There is a discernible pivot toward lower-alcohol beverages, with consumers increasingly prioritizing quality over quantity. Premiumization remains a dominant trend, supported by rising interest in new flavor experiences and more mindful, moderate consumption patterns.

At the same time, mounting economic pressures—including persistent inflation and rising living costs—are straining household budgets and driving greater price sensitivity. This is accelerating demand for more affordable options, particularly within mainstream retail. The market response has included broader portfolios featuring low- and no-alcohol variants, targeting health-conscious and value-driven consumers alike.

Younger cohorts in particular are exhibiting a notable disengagement from traditional alcoholic beverages, instead favoring products that emphasize wellness, trend alignment, and convenience. These preferences are shaping product innovation, with growing emphasis on craft, locally sourced, and organically produced offerings. Sustainability considerations are becoming increasingly central, as both consumers and producers look to minimize environmental impact across sourcing, production, and packaging.

In sum, while Spain’s alcoholic beverage market continues to expand in value terms, its future trajectory will be defined more by qualitative evolution than quantitative gains, with success hinging on the industry’s ability to adapt to shifting economic realities and changing consumer expectations.

This report presents a thorough analysis and future outlook for the Spain alcoholic beverages market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, packaging type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Report Highlights

This report presents a comprehensive analysis of the Spain alcoholic beverages market size (in Liters/EUR/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The Spain alcoholic beverages market is structured as follows:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

This report presents market share figures for top companies operating in the alcoholic beverages sector in Spain, highlighting brand reach and competitive footprint. Notable participants include:
AB InBev
Bacardi Limited
Barcelo International S.A.
Carlsberg A/S
Carlyle Group Inc.
Diageo plc
Diego Zamora S.A.
Dr. August Oetker
Felix Solis Avantis SA
Grupo Agora
Grupo Osborne S.A.
Heineken N.V.
Hijos de Rivera, S.A.
J Garcia Carrion S.A.
Mahou-San Miguel Group
Miguel Torres S.A.
Molson Coors Beverage Company
Pernod Ricard Group
S.A. Damm
S.V.S. La Martiniquaise
Suntory Holdings Limited
The Edrington Group Limited
Valle Ballina y Fernandez S.A.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Spain alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Spain Alcoholic Beverages Market – Product Type Analysis
Spain Alcoholic Beverages Market – Packaging Type Analysis
Spain Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Bacardi Limited
Barcelo International S.A.
Carlsberg A/S
Carlyle Group Inc.
Diageo plc
Diego Zamora S.A.
Dr. August Oetker
Felix Solis Avantis SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Spain Alcoholic Beverages Market 2020-2030
Chart Spain Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Spain Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Spain Alcoholic Beverages Market by Product Type, 2020-2030
Chart Spain Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Spain Alcoholic Beverages Market by Product Type, 2020-2030
Table Spain Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Spain Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Spain Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Spain Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Spain Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Spain Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Spain Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Spain Alcoholic Beverages Market, by Companies, 2024
Table Spain Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Spain Alcoholic Beverages Market, by Brands, 2024
Table Spain – Population (Millions) and Forecast
Table Spain – Consumer Price Index (CPI) and Forecast
Table Spain – Gross Domestic Product and Forecast
Table Spain Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Spain Alcoholic Beverages Market: Consumption per Capita (Population)