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Greece Alcoholic Beverages Market 2025
$750.00
Greece’s alcoholic beverages market is set for moderate to strong growth, expanding from USD 12.3 billion in 2025 to USD 17.9 billion by 2030 at a robust compound annual growth rate of 7.8%. This expansion is underpinned by increased corporate investment aimed at broadening the consumer base and capitalizing on Greece’s rising profile as a destination for culinary and wine tourism, which is expected to further stimulate on-premise consumption.
Despite this positive outlook, underlying consumption patterns reveal a nuanced landscape shaped by evolving consumer behaviors and economic realities. The growing trend toward responsible drinking and heightened economic uncertainty are encouraging a shift in preference toward low-alcohol and lower-cost beverages. Price sensitivity remains a key consideration for many, as disposable incomes face pressure, prompting a more selective approach to spending, especially in discretionary categories such as nightlife and hospitality.
Consequently, the frequency of visits to bars and nightclubs may decline among price-conscious segments, even as affluent consumers continue to drive premiumization trends. High-end, luxury offerings are gaining traction within wealthier demographics, supporting value growth despite volume constraints in the broader market. Going forward, success in the Greek alcoholic beverages sector will require balancing these competing dynamics—leveraging tourism and premiumization opportunities while addressing the price-conscious and health-aware preferences of a diverse and evolving consumer base.
Providing a strategic perspective on the Greece alcoholic beverages market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Report Highlights
Providing a forward-looking view of the Greece alcoholic beverages market, this report presents size estimates from 2020 to 2030, with figures in (Liters/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Greece alcoholic beverages market is classified into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the alcoholic beverages market in Greece, highlighting dominant firms and brand-level movements.
AB InBev
Amvyx S.A.
Bacardi Limited
Boutaris Group
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Domaine Skouras
EZA Protypos Hellenic Brewery S.A.
Greek Wine Cellars D. Kourtakis S.A.
Heineken N.V.
Macedonian Thrace Brewery S.A.
Pernod Ricard Group
Peza Union
Remy Cointreau Group
SPI Group
The Edrington Group Limited
Tsantalis S.A.
Tsililis S.A.
William Grant & Sons Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Greece alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Greece Alcoholic Beverages Market – Product Type Analysis
Greece Alcoholic Beverages Market – Packaging Type Analysis
Greece Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Amvyx S.A.
Bacardi Limited
Boutaris Group
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Domaine Skouras
EZA Protypos Hellenic Brewery S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Greece Alcoholic Beverages Market 2020-2030
Chart Greece Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Greece Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Greece Alcoholic Beverages Market by Product Type, 2020-2030
Chart Greece Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Alcoholic Beverages Market by Product Type, 2020-2030
Table Greece Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Greece Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Greece Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Greece Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Greece Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Greece Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Greece Alcoholic Beverages Market, by Companies, 2024
Table Greece Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Greece Alcoholic Beverages Market, by Brands, 2024
Table Greece – Population (Millions) and Forecast
Table Greece – Consumer Price Index (CPI) and Forecast
Table Greece – Gross Domestic Product and Forecast
Table Greece Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Greece Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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