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Germany Alcoholic Beverages Market 2025
$750.00
Germany’s alcoholic beverages market is poised to grow from USD 75.8 billion in 2025 to USD 84.9 billion by 2030, registering a compound annual growth rate of 2.3%. However, this nominal growth belies a contrasting underlying trend as overall consumption volumes are expected to decline amid shifting societal and economic forces. Younger consumers are drinking less, influenced by heightened health awareness and lifestyle changes such as the rise of the “sober curious” movement, which encourages extended periods of abstinence and redefines social norms around alcohol.
The increasing popularity of home entertainment combined with economic uncertainty has led to more cautious spending behavior, reducing consumption frequency in on-premise venues and beyond. Consumers are becoming more conservative with discretionary expenditures, prioritizing essentials amid waning confidence and broader economic headwinds. Against this backdrop, demand is growing for flavored and non-alcoholic alternatives that offer taste and experience without the negative health implications traditionally associated with alcohol.
To navigate this evolving landscape, industry players are investing in product innovation and targeted promotional activities designed to appeal to a more segmented consumer base. The market is seeing an expanding variety of offerings tailored to different demographics and preferences, reflecting a strategic shift toward portfolio diversification. Success in Germany’s mature alcoholic beverages sector will depend on balancing these innovation-driven opportunities with the realities of a cautious, health-conscious consumer population and a challenging macroeconomic environment.
This report offers a detailed examination of the Germany alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/EUR/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Germany alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, direct selling, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Germany, with data on top-performing brands and consolidation trends. Key market participants include:
AB InBev
Asahi Group Holdings, Ltd.
Augustiner-Brau Wagner KG
Bacardi Limited
Badische Staatsbrauerei Rothaus AG
Berentzen-Gruppe AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
Brown-Forman Corporation
Budweiser Budvar n.p.
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
Graflich von Hardenberg’sche Kornbrennerei GmbH & Co. KG
Heineken N.V.
Karlsberg Brauerei GmbH
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Les Grands Chais De France
Mast-Jagermeister SE
OeTTINGER Brauerei GmbH
Paulaner Brauerei GmbH & Co. KG
Pernod Ricard Group
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Privatbrauerei Gaffel Becker & Co. OHG
Privat-Brauerei Heinrich Reissdorf GmbH & Co. KG
Rotkaeppchen-Mumm Sektkellereien GmbH
Schloss Wachenheim AG
Suntory Holdings Limited
WARSTEINER Brauerei Haus Cramer KG
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Germany alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Germany Alcoholic Beverages Market – Product Type Analysis
Germany Alcoholic Beverages Market – Packaging Type Analysis
Germany Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Augustiner-Brau Wagner KG
Bacardi Limited
Badische Staatsbrauerei Rothaus AG
Berentzen-Gruppe AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Germany Alcoholic Beverages Market 2020-2030
Chart Germany Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Germany Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Germany Alcoholic Beverages Market by Product Type, 2020-2030
Chart Germany Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Alcoholic Beverages Market by Product Type, 2020-2030
Table Germany Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Germany Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Germany Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Germany Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Germany Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Germany Alcoholic Beverages Market, by Companies, 2024
Table Germany Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Germany Alcoholic Beverages Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Germany Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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