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Western Europe Alcoholic Beverages Market 2025
$2,125.00
The alcoholic beverages market in Western Europe is projected to expand steadily over the next five years, with market value expected to rise from USD 464.3 billion in 2025 to USD 540.9 billion by 2030, reflecting a compound annual growth rate of 3.1%. This growth, while moderate, underscores a structural transformation in the region’s consumption dynamics, shaped by shifting demographics, evolving consumer values, and the continued repositioning of alcohol in everyday life.
A marked decline in overall population growth and a decrease in the number of active drinkers—particularly among younger cohorts—are placing downward pressure on volume consumption. However, this is being offset by a growing preference for premium products and a heightened emphasis on quality over quantity. Across the region, younger consumers are demonstrating increased awareness of health and wellness considerations, driving demand for lower-alcohol or alcohol-free alternatives, as well as beverages with natural ingredients and clean-label credentials. These preferences are fostering a rise in moderate, mindful drinking behaviors and creating space for innovation in flavor-forward, lighter, and more functional offerings.
Simultaneously, the market is witnessing an ongoing premiumization trend, as consumers increasingly associate drinking with experience, craftsmanship, and lifestyle alignment. This has led to sustained interest in craft, small-batch, and heritage brands, along with strong performance in categories such as low-intervention wines and botanical spirits. Rational, occasion-based consumption is replacing habitual or high-volume drinking, positioning the category toward elevated, purposeful engagements.
Producers in the region are responding by investing in innovation and expanding their portfolios to include both premium alcoholic beverages and non-alcoholic substitutes. As Western Europe continues to evolve toward more health-conscious and socially responsible drinking norms, long-term market value growth is likely to come less from increased volume and more from differentiation, brand equity, and the ability to meet emerging expectations of transparency, taste sophistication, and lifestyle fit.
The report aims to deliver comprehensive data on the Western Europe alcoholic beverages market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, packaging type, distribution channel and country.
Report Highlights
This report compiles reliable and actionable data on Western Europe alcoholic beverages market size trends spanning 2020 to 2030. Presented in (Liters/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type, packaging type, distribution channel and country. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Western Europe alcoholic beverages market is classified into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (malt-based RTDs, non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
Country – e.g., France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United Kingdom, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the alcoholic beverages market in Western Europe, helping readers assess brand performance and competitive dynamics. Leading players featured include:
AB InBev
Accolade Wines Limited
AG Anadolu Grubu Holding AS
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brown-Forman Corporation
C&C Group PLC
Cantine Riunite & CIV S.C.Agr.
Carlsberg A/S
Castel Group
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
E. & J. Gallo Winery
Heineken N.V.
Hijos de Rivera, S.A.
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Les Grands Chais De France
Mahou-San Miguel Group
Molson Coors Beverage Company
Olvi Oyj
Paulaner Brauerei GmbH & Co. KG
Pernod Ricard Group
Rotkaeppchen-Mumm Sektkellereien GmbH
Royal Unibrew A/S
S.A. Damm
S.V.S. La Martiniquaise
Spendrups Bryggeri AB
Suntory Holdings Limited
Swinkels Family Breweries N.V.
The Super Bock Group, SGPS, SA
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.
WARSTEINER Brauerei Haus Cramer KG
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Western Europe alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Western Europe Alcoholic Beverages Market – Product Type Analysis
Western Europe Alcoholic Beverages Market – Packaging Type Analysis
Western Europe Alcoholic Beverages Market – Distribution Channel Analysis
Western Europe Alcoholic Beverages Market – Country Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
AG Anadolu Grubu Holding AS
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brown-Forman Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Western Europe Alcoholic Beverages Market 2020-2030
Chart Western Europe Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Western Europe Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Western Europe Alcoholic Beverages Market by Country, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, 2020-2030
Table Western Europe Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Western Europe Alcoholic Beverages Market, by Companies, 2024
Table Western Europe Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Western Europe Alcoholic Beverages Market, by Brands, 2024
Table Western Europe – Population (Millions) and Forecast
Table Western Europe – Consumer Price Index (CPI) and Forecast
Table Western Europe – Gross Domestic Product and Forecast
Table Western Europe Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Western Europe Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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