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Argentinaโs alcoholic beverages market is poised for a strong rebound, with sales expected to climb from USD 12.6 billion in 2025 to USD 18.5 billion by 2030, reflecting a robust compound annual growth rate of 8.1%. This projected expansion signals a return of consumer confidence, driven in part by anticipated improvements in the broader macroeconomic environment and a gradual easing of inflationary pressures that have weighed on household spending in recent years.
As economic conditions stabilize, renewed purchasing power is likely to bolster discretionary categories such as alcoholic beverages. However, the nature of consumption is evolving. Over the forecast period, shifting lifestyle preferences among Argentine consumersโparticularly an intensified focus on health and wellnessโare expected to steer demand toward lower-alcohol and non-alcoholic alternatives. These products are increasingly seen as better aligned with a balanced lifestyle, especially among younger demographics and urban professionals who are reshaping drinking norms.
In response, producers are recalibrating their portfolios to include a broader range of better-for-you options, from alcohol-free beer and low-ABV cocktails to botanically infused beverages. While premiumization remains a relevant trend, the industryโs next growth phase will be defined not just by indulgence but by moderation and choice. The market is entering a dynamic period where innovation around wellness, functionality, and refined drinking experiences is likely to play a central role in sustaining consumer engagement and volume growth.
This report offers a detailed examination of the Argentina alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industryโs development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Liters/ARS/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
The Argentina alcoholic beverages market is categorized into the following segments:
Product type โ e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Packaging type โ e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel โ e.g., bars and HoReCa, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
The study outlines the distribution of market share among key players in the alcoholic beverages industry in Argentina, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
Aitor Ider Balbo S.A.A.C.I.
Bodegas Cuvillier S.A.
Bodegas Esmeralda S.A.
Bodegas Norton SA
Bodegas Valentin Bianchi SA
Bodegas y Vinedos Garbin, S.A.
Bodegas y Vinedos Lopez SA
Cepas Argentinas S.A.
Compania Cervecerias Unidas S.A.
Davide Campari-Milano N.V.
Destilados Argentinos S.A.
Diageo plc
FeCoVitA Coop. Ltda.
Fratelli Branca Distillerie Srl
Grupo Penaflor S.A.
Heineken N.V.
J. LLORENTE Y CIA. S.A.
La Farruca
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Molinos Rio de la Plata S.A.
Molson Coors Beverage Company
Pernod Ricard Group
RPB S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Access accurate and up-to-date market size data for the Argentina alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Argentina Alcoholic Beverages Market – Product Type Analysis
Argentina Alcoholic Beverages Market – Packaging Type Analysis
Argentina Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Aitor Ider Balbo S.A.A.C.I.
Bodegas Cuvillier S.A.
Bodegas Esmeralda S.A.
Bodegas Norton SA
Bodegas Valentin Bianchi SA
Bodegas y Vinedos Garbin, S.A.
Bodegas y Vinedos Lopez SA
Cepas Argentinas S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Argentina Alcoholic Beverages Market 2020-2030
Chart Argentina Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Argentina Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Argentina Alcoholic Beverages Market by Product Type, 2020-2030
Chart Argentina Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Argentina Alcoholic Beverages Market by Product Type, 2020-2030
Table Argentina Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Argentina Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Argentina Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Argentina Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Argentina Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Argentina Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Argentina Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Argentina Alcoholic Beverages Market, by Companies, 2024
Table Argentina Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Argentina Alcoholic Beverages Market, by Brands, 2024
Table Argentina – Population (Millions) and Forecast
Table Argentina – Consumer Price Index (CPI) and Forecast
Table Argentina – Gross Domestic Product and Forecast
Table Argentina Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Argentina Alcoholic Beverages Market: Consumption per Capita (Population)
Product Type | Market Research |
---|---|
Region | Latin America |
Published Date | 2025 |
โ Market Estimates, Forecasts & Historical Data
โ Critical Performance Data and Rankings
โ Emerging Trends, Market Changes
โ PDF Report and Excel Datasheet
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