South Africa Air Freshener Market 2025

Anticipated trends indicate that the South Africa air freshener market will achieve incremental growth of USD 35.1 million, translating to a CAGR of around 5.9% during the forecast period of 2025 to 2030. South Africa’s air freshener market is expanding due to rising disposable incomes and increased awareness about home wellness and hygiene. As urbanization accelerates, consumers in major cities such as Johannesburg and Cape Town are seeking products that improve the quality of their indoor environments, particularly air fresheners. Additionally, concerns about air pollution and the desire for healthier indoor air are contributing to demand. Eco-friendly products are gaining traction as South African consumers show greater interest in sustainable and non-toxic alternatives to traditional air fresheners.

Providing a strategic perspective on the South Africa air freshener market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The South Africa air freshener market is classified into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

In South Africa, the air freshener market is segmented by product type, packaging type and distribution channel. By product type, it includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The report highlights leading companies in the air freshener market, including Tiger Brands Limited, The Procter & Gamble Company (P&G), Shield Chemicals (Pty) Ltd., S. C. Johnson & Son Inc. and Reckitt Benckiser Group plc (RB). This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Africa air freshener market.
Gain in-depth analysis and forecasts for the key segments of the South Africa air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Africa Air Freshener Market – Product Type Analysis
South Africa Air Freshener Market – Packaging Type Analysis
South Africa Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Shield Chemicals (Pty) Ltd.
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Africa Air Freshener Market 2020-2030
Chart South Africa Air Freshener Market, Net Growth, 2020-2030
Chart South Africa Air Freshener Market, Growth Rates, 2020-2030
Table South Africa Air Freshener Market by Product Type, 2020-2030
Chart South Africa Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Air Freshener Market by Product Type, 2020-2030
Table South Africa Air Freshener Market by Packaging Type, 2020-2030
Chart South Africa Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Air Freshener Market by Packaging Type, 2020-2030
Table South Africa Air Freshener Market by Distribution Channel, 2020-2030
Chart South Africa Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Air Freshener Market by Distribution Channel, 2020-2030
Table South Africa Air Freshener Market Share (%), by Companies, 2020-2024
Chart South Africa Air Freshener Market, by Companies, 2024
Table South Africa Air Freshener Market Share (%), by Brands, 2020-2024
Chart South Africa Air Freshener Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Air Freshener Market: Spend as a Proportion of GDP (%)
Table South Africa Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Tiger Brands Limited
The Procter & Gamble Company (P&G)
Shield Chemicals (Pty) Ltd.
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)