Bulgaria Air Freshener Market 2025

Anticipated trends indicate that the Bulgaria air freshener market will achieve incremental growth of USD 12.2 million, translating to a CAGR of around 5.8% during the forecast period of 2025 to 2030. The air freshener market is expanding due to increasing urbanization and rising living standards. Consumers are increasingly focused on home hygiene, and air fresheners are becoming a key product to improve indoor environments. The growing popularity of home decor and ambiance, especially in urban areas like Sofia, is driving demand for air care products. Additionally, with rising awareness of environmental issues, eco-friendly and natural air fresheners are gaining traction among consumers.

This report delivers a comprehensive analysis and forward-looking perspective on the Bulgaria air freshener market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Bulgaria air freshener market is classified into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

The air freshener market in Bulgaria is segmented based on product type, packaging type and distribution channel. The categorization of the market by product type includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The air freshener market is dominated by key players, including Victory 2000 Ltd., Unilever PLC, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Eureka Hellas S.A., Dramers S.A., Caribi Fresh Ltd. and Balev Corporation.

This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Bulgaria air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Bulgaria air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Bulgaria Air Freshener Market – Product Type Analysis
Bulgaria Air Freshener Market – Packaging Type Analysis
Bulgaria Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Victory 2000 Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Eureka Hellas S.A.
Dramers S.A.
Caribi Fresh Ltd.
Balev Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Bulgaria Air Freshener Market 2020-2030
Chart Bulgaria Air Freshener Market, Net Growth, 2020-2030
Chart Bulgaria Air Freshener Market, Growth Rates, 2020-2030
Table Bulgaria Air Freshener Market by Product Type, 2020-2030
Chart Bulgaria Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Air Freshener Market by Product Type, 2020-2030
Table Bulgaria Air Freshener Market by Packaging Type, 2020-2030
Chart Bulgaria Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Air Freshener Market by Packaging Type, 2020-2030
Table Bulgaria Air Freshener Market by Distribution Channel, 2020-2030
Chart Bulgaria Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Air Freshener Market by Distribution Channel, 2020-2030
Table Bulgaria Air Freshener Market Share (%), by Companies, 2020-2024
Chart Bulgaria Air Freshener Market, by Companies, 2024
Table Bulgaria Air Freshener Market Share (%), by Brands, 2020-2024
Chart Bulgaria Air Freshener Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Air Freshener Market: Spend as a Proportion of GDP (%)
Table Bulgaria Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Victory 2000 Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Eureka Hellas S.A.
Dramers S.A.
Caribi Fresh Ltd.
Balev Corporation