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New Zealand Air Freshener Market 2025
$425.00
The market for air freshener is set for moderate growth, with projections indicating an increase of USD 15.5 million and a CAGR nearing 5.3% over the forecast period. New Zealand’s air freshener market is driven by consumer trends favoring natural and eco-friendly products, as well as rising concern about air quality. With urbanization continuing in cities like Auckland and Wellington, the demand for air fresheners that can neutralize odors and improve indoor air quality is growing. Additionally, the strong emphasis on wellness and creating a pleasant home environment is propelling sales in the air freshener category. The market is also supported by increasing retail distribution, both online and through brick-and-mortar stores.
Delivering a data-driven perspective on the New Zealand air freshener market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.
Market Segmentation
The segmentation of the New Zealand air freshener market is outlined below:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others
The New Zealand air freshener market is segmented by product type, packaging type and distribution channel. By product type, the market is categorized into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments cover convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.
Competitive Landscape
Key players in the air freshener market consist of The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), M S George Limited, Henkel AG & Co. KGaA and Energizer Holdings Inc. This report presents an extensive analysis of major entities in the air freshener market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the New Zealand air freshener market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Air Freshener Market – Product Type Analysis
New Zealand Air Freshener Market – Packaging Type Analysis
New Zealand Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
M S George Limited
Henkel AG & Co. KGaA
Energizer Holdings, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Air Freshener Market 2020-2030
Chart New Zealand Air Freshener Market, Net Growth, 2020-2030
Chart New Zealand Air Freshener Market, Growth Rates, 2020-2030
Table New Zealand Air Freshener Market by Product Type, 2020-2030
Chart New Zealand Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Air Freshener Market by Product Type, 2020-2030
Table New Zealand Air Freshener Market by Packaging Type, 2020-2030
Chart New Zealand Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Air Freshener Market by Packaging Type, 2020-2030
Table New Zealand Air Freshener Market by Distribution Channel, 2020-2030
Chart New Zealand Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Air Freshener Market by Distribution Channel, 2020-2030
Table New Zealand Air Freshener Market Share (%), by Companies, 2020-2024
Chart New Zealand Air Freshener Market, by Companies, 2024
Table New Zealand Air Freshener Market Share (%), by Brands, 2020-2024
Chart New Zealand Air Freshener Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Air Freshener Market: Spend as a Proportion of GDP (%)
Table New Zealand Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
M S George Limited
Henkel AG & Co. KGaA
Energizer Holdings, Inc.
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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