Middle East and Africa Air Freshener Market 2025

Projected for swift expansion, the Middle East and Africa air freshener market is anticipated to grow from USD 1,102.0 million in 2024 to USD 2,186.1 million by 2030, with a strong CAGR of 12.2% over the period from 2025 to 2030. The air freshener market in the Middle East and Africa is expanding, driven by urbanization and a rising middle class. As disposable incomes increase, consumers are increasingly seeking premium home care products, including air fresheners, to enhance their living environments. Furthermore, the region’s hot and arid climate creates a demand for odor control solutions, especially in densely populated urban areas. The growth of the hospitality and retail sectors also plays a key role, with businesses investing in air care solutions to maintain cleanliness and attract consumers.

The report provides a comprehensive analysis of the Middle East and Africa air freshener market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, packaging type, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The air freshener market in the Middle East and Africa is segmented by product type, packaging type, distribution channel and country. By product type, the market is categorized into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The report highlights leading companies in the air freshener market, including Tropikal Brands Afrika Limited, Tiger Brands Limited, The Procter & Gamble Company (P&G), Stova Industrial Limited, Shield Chemicals (Pty) Ltd., Seratin Kozmetik San. ve Tic. A.S, Saudi Industrial Detergents Company, Sano-Bruno’s Enterprises Ltd., S.T. CORPORATION, S. C. Johnson & Son Inc., Reviva Angola, Reckitt Benckiser Group plc (RB), Promadis Industries, LEC (Lpool) Ltd, Julius Samann Ltd, Henkel AG & Co. KGaA, GBC Murphy Limited, Fox-Wizel Ltd., Cybele Cosmetics Ltd., Beyaz Kagit A.S. and Bath & Body Works Inc.

This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa air freshener market: product type, packaging type, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Air Freshener Market – Product Type Analysis
Middle East and Africa Air Freshener Market – Packaging Type Analysis
Middle East and Africa Air Freshener Market – Distribution Channel Analysis
Middle East and Africa Air Freshener Market – Country Analysis
Company Shares Analysis
Tropikal Brands Afrika Limited
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Stova Industrial Limited
Shield Chemicals (Pty) Ltd.
Seratin Kozmetik San. ve Tic. A.S
Saudi Industrial Detergents Company
Sano-Bruno’s Enterprises Ltd.
S.T. CORPORATION
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Air Freshener Market 2020-2030
Chart Middle East and Africa Air Freshener Market, Net Growth, 2020-2030
Chart Middle East and Africa Air Freshener Market, Growth Rates, 2020-2030
Table Middle East and Africa Air Freshener Market by Product Type, 2020-2030
Chart Middle East and Africa Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Air Freshener Market by Product Type, 2020-2030
Table Middle East and Africa Air Freshener Market by Packaging Type, 2020-2030
Chart Middle East and Africa Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Air Freshener Market by Packaging Type, 2020-2030
Table Middle East and Africa Air Freshener Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Air Freshener Market by Distribution Channel, 2020-2030
Table Middle East and Africa Air Freshener Market by Country, 2020-2030
Chart Middle East and Africa Air Freshener Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Air Freshener Market by Country, 2020-2030
Table Middle East and Africa Air Freshener Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Air Freshener Market, by Companies, 2024
Table Middle East and Africa Air Freshener Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Air Freshener Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Air Freshener Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Tropikal Brands Afrika Limited
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Stova Industrial Limited
Shield Chemicals (Pty) Ltd.
Seratin Kozmetik San. ve Tic. A.S
Saudi Industrial Detergents Company
Sano-Bruno’s Enterprises Ltd.
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Reviva Angola
Reckitt Benckiser Group plc (RB)
Promadis Industries
LEC (Lpool) Ltd
Julius Samann Ltd
Henkel AG & Co. KGaA
GBC Murphy Limited
Fox-Wizel Ltd.
Cybele Cosmetics Ltd.
Beyaz Kagit A.S.
Bath & Body Works, Inc.