Ireland Home Care Market 2025

The home care market in Ireland is poised for steady expansion, with its value projected to rise from USD 409.7 million in 2025 to USD 506.6 million by 2030, reflecting a compound annual growth rate of 4.34%. This growth trajectory is underpinned by a combination of demographic momentum and evolving consumer preferences. As Ireland’s population continues to expand – particularly in urban centres – the demand for home care products is benefiting from both a growing household base and a rise in automated domestic appliances, such as dishwashers, which are becoming increasingly common in modern households.

This demographic shift is paralleled by heightened consumer expectations around convenience and efficiency, especially among time-constrained families. Products designed for speed and ease of use – such as pre-dosed formulations, all-in-one cleaners, and multi-surface sprays – are gaining traction, as they align with the everyday realities of busy routines. The emphasis on practical solutions is expected to continue steering product development, encouraging innovation that simplifies cleaning tasks without compromising on performance.

At the same time, sustainability is playing an increasingly central role in shaping both brand strategies and consumer choices. Environmental awareness is deepening across Irish households, translating into growing demand for eco-friendly packaging, biodegradable formulas, and reduced chemical footprints. This shift is prompting both established brands and private label players to accelerate the rollout of greener alternatives, leveraging cleaner ingredient lists and recyclable materials as differentiating factors. As regulatory scrutiny over environmental impact intensifies, these initiatives are likely to move from competitive advantage to industry standard.

Overall, Ireland’s home care market is navigating a transition in which modest volume gains are being reinforced by qualitative shifts in consumer behavior. The intersection of convenience, sustainability, and demographic growth will continue to define the sector’s evolution, with market participants needing to balance functionality, environmental responsibility, and value in an increasingly sophisticated and expectation-driven landscape.

The report offers a comprehensive analysis of the Ireland home care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

The report provides detailed Ireland home care market size data in Tons/EUR/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the Ireland home care market:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The report features market share data for leading players in the home care sector in Ireland, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
Henkel AG & Co. KGaA
McBride plc
Newell Brands Inc. (NWL)
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Ireland home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ireland Home Care Market – Product Type Analysis
Ireland Home Care Market – Packaging Type Analysis
Ireland Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Henkel AG & Co. KGaA
McBride plc
Newell Brands Inc. (NWL)
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ireland Home Care Market 2020-2030
Chart Ireland Home Care Market, Net Growth, 2020-2030
Chart Ireland Home Care Market, Growth Rates, 2020-2030
Table Ireland Home Care Market by Product Type, 2020-2030
Chart Ireland Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Ireland Home Care Market by Product Type, 2020-2030
Table Ireland Home Care Market by Packaging Type, 2020-2030
Chart Ireland Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Ireland Home Care Market by Packaging Type, 2020-2030
Table Ireland Home Care Market by Distribution Channel, 2020-2030
Chart Ireland Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ireland Home Care Market by Distribution Channel, 2020-2030
Table Ireland Home Care Market Share (%), by Companies, 2020-2024
Chart Ireland Home Care Market, by Companies, 2024
Table Ireland Home Care Market Share (%), by Brands, 2020-2024
Chart Ireland Home Care Market, by Brands, 2024
Table Ireland – Population (Millions) and Forecast
Table Ireland – Consumer Price Index (CPI) and Forecast
Table Ireland – Gross Domestic Product and Forecast
Table Ireland Home Care Market: Spend as a Proportion of GDP (%)
Table Ireland Home Care Market: Consumption per Capita (Population)