Belgium Home Care Market 2025

The home care market in Belgium is poised for modest but sustained expansion, with value expected to rise from USD 1,021.8 million in 2025 to USD 1,157.5 million by 2030, reflecting a compound annual growth rate of 2.53%. This trajectory underscores a shift in consumer preferences from volume-driven consumption to a value-oriented approach, where premiumisation plays a central role. While retail volume sales are anticipated to soften – largely due to the increasing concentration of formulations and the more judicious use of detergents – growth in unit value will be supported by rising demand for higher-quality, performance-optimized solutions.

One of the defining dynamics in the Belgian market is the move toward greater product transparency and ingredient disclosure. As consumers become more informed and discerning, they are placing growing importance on clarity around chemical components used in home care goods. This trend is not merely cosmetic; it is being fueled by health concerns, environmental awareness, and rising scrutiny of synthetic additives. Products that can provide robust cleaning efficacy while minimizing harsh or opaque ingredients are increasingly favored, placing pressure on manufacturers to reformulate and repackage with transparency as a core value proposition.

In parallel, sustainability continues to gain momentum as a structural market driver. The Belgian consumer base, particularly in urban centers, is increasingly aligning household purchases with broader environmental principles. Yet, unlike earlier sustainability waves, the current iteration is more pragmatic: eco-consciousness is no longer seen as a trade-off with performance. Effective, green formulations – often backed by third-party certification – are now an expectation rather than a niche offering. As a result, innovation in concentrated liquids, biodegradable packaging, and refillable systems is expanding, positioning sustainability and cleaning power as dual imperatives for future product success.

This report delivers a comprehensive analysis and forward-looking perspective on the Belgium home care market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Report Highlights

The report provides detailed Belgium home care market size data in Tons/EUR/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Belgium home care market is classified into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, home product stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report features market share data for leading players in the home care sector in Belgium, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
Bevil Sprl
Biotop Sprl
Bluesun Consumer Brands SLU
Bolsius International BV
Colgate-Palmolive Company
Comptoir des Lys
delta pronatura GmbH
Eres-Sapoli N.V.
Fater S.p.A.
Gruppo Sodalis Srl
Henkel AG & Co. KGaA
Heritage
HG International B.V.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Seepje B.V.
Sonett GmbH
Spaas Kaarsen N.V.
SRL Group RIEM
The Bolton Group
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Belgium home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Belgium Home Care Market – Product Type Analysis
Belgium Home Care Market – Packaging Type Analysis
Belgium Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Bevil Sprl
Biotop Sprl
Bluesun Consumer Brands SLU
Bolsius International BV
Colgate-Palmolive Company
Comptoir des Lys
delta pronatura GmbH
Eres-Sapoli N.V.
Fater S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Belgium Home Care Market 2020-2030
Chart Belgium Home Care Market, Net Growth, 2020-2030
Chart Belgium Home Care Market, Growth Rates, 2020-2030
Table Belgium Home Care Market by Product Type, 2020-2030
Chart Belgium Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium Home Care Market by Product Type, 2020-2030
Table Belgium Home Care Market by Packaging Type, 2020-2030
Chart Belgium Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium Home Care Market by Packaging Type, 2020-2030
Table Belgium Home Care Market by Distribution Channel, 2020-2030
Chart Belgium Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Belgium Home Care Market by Distribution Channel, 2020-2030
Table Belgium Home Care Market Share (%), by Companies, 2020-2024
Chart Belgium Home Care Market, by Companies, 2024
Table Belgium Home Care Market Share (%), by Brands, 2020-2024
Chart Belgium Home Care Market, by Brands, 2024
Table Belgium – Population (Millions) and Forecast
Table Belgium – Consumer Price Index (CPI) and Forecast
Table Belgium – Gross Domestic Product and Forecast
Table Belgium Home Care Market: Spend as a Proportion of GDP (%)
Table Belgium Home Care Market: Consumption per Capita (Population)