North America Home Care Market 2025

The North America home care market is set to maintain a steady growth trajectory, with total sales projected to rise from USD 44.1 billion in 2025 to USD 51.1 billion by 2030, reflecting a compound annual growth rate of 3.01%. This forward momentum reflects both the sector’s inherent resilience and its evolving alignment with consumer behavior shaped by broader macroeconomic and societal trends. Amid intensifying focus on health, wellness, and environmental responsibility, households are recalibrating their preferences toward products that merge functional performance with sustainable value propositions.

Rising consumer expectations around convenience and efficacy are reinforcing demand for multi-functional, time-saving solutions that reduce the friction of daily routines. This shift has been particularly evident in the adoption of pre-dosed formats, automated dispensing systems, and hybrid products designed to streamline household chores while minimizing waste. Simultaneously, digital commerce continues to gain relevance as retailers and manufacturers expand omni-channel capabilities, offering personalized experiences and frictionless access to essential cleaning solutions.

Sustainability is transitioning from a brand differentiator to a baseline expectation. From biodegradable packaging to plant-based formulations and transparent supply chains, the North American home care landscape is being reshaped by innovation that reflects a more climate-conscious, health-aware consumer. Companies that proactively integrate these imperatives – without compromising on performance or affordability – are poised to outperform, particularly as younger demographics bring heightened scrutiny to product sourcing and environmental impact.

As macroeconomic headwinds soften and consumer confidence gradually rebounds, discretionary purchases may also recover, unlocking growth opportunities across higher-margin, premiumized segments. Nevertheless, brands must continue to navigate a price-sensitive landscape where value, transparency, and ethical production increasingly define competitive advantage. The result is a market that is not only expanding in value, but also transforming in character, driven by a convergence of technological integration, lifestyle shifts, and sustainable innovation.

The report offers a comprehensive analysis of the North America home care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Tons/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type, distribution channel and country. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the North America home care market:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam, others)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others
Country – e.g., USA, Canada

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the home care industry in North America, offering visibility into brand dominance and market leadership. Major participants include:
Bath & Body Works, Inc.
BISSELL Homecare, Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel AG & Co. KGaA
Julius Samann Ltd
Kik Custom Products Inc.
Newell Brands Inc. (NWL)
PurposeBuilt Brands, Inc.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Spectrum Brands Holdings, Inc.
The Clorox Company
The Procter & Gamble Company (P&G)
The Scotts Miracle-Gro Company
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the North America home care sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Home Care Market – Product Type Analysis
North America Home Care Market – Packaging Type Analysis
North America Home Care Market – Distribution Channel Analysis
North America Home Care Market – Country Analysis
Company Shares Analysis
Bath & Body Works, Inc.
BISSELL Homecare, Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel AG & Co. KGaA
Julius Samann Ltd
Kik Custom Products Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Home Care Market 2020-2030
Chart North America Home Care Market, Net Growth, 2020-2030
Chart North America Home Care Market, Growth Rates, 2020-2030
Table North America Home Care Market by Product Type, 2020-2030
Chart North America Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Home Care Market by Product Type, 2020-2030
Table North America Home Care Market by Packaging Type, 2020-2030
Chart North America Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart North America Home Care Market by Packaging Type, 2020-2030
Table North America Home Care Market by Distribution Channel, 2020-2030
Chart North America Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Home Care Market by Distribution Channel, 2020-2030
Table North America Home Care Market by Country, 2020-2030
Chart North America Home Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Home Care Market by Country, 2020-2030
Table North America Home Care Market Share (%), by Companies, 2020-2024
Chart North America Home Care Market, by Companies, 2024
Table North America Home Care Market Share (%), by Brands, 2020-2024
Chart North America Home Care Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Home Care Market: Spend as a Proportion of GDP (%)
Table North America Home Care Market: Consumption per Capita (Population)