Saudi Arabia Home Care Market 2025

Between 2025 and 2030, Saudi Arabia’s home care market is expected to expand at a robust compound annual growth rate of 11.75%, with total market value projected to rise from USD 1,497.7 million to USD 2,610.1 million. This accelerated growth trajectory is underpinned by the Kingdom’s rapid urban transformation, as infrastructure expansion, housing development, and the rollout of smart city initiatives under Vision 2030 converge to reshape household consumption patterns. The influx of middle- and upper-income residents, including a growing expatriate community, is reinforcing demand for cleaning and maintenance products tailored to modern, urban lifestyles.

A gradual but discernible shift toward sustainability is also beginning to redefine category preferences. As environmental awareness deepens, consumers are becoming more selective, increasingly seeking home care solutions that balance efficacy with ecological responsibility. This has created momentum behind eco-friendly formulations, reduced-plastic packaging, and biodegradable formats – particularly within premium segments where consumers are willing to pay a premium for perceived long-term value. Brands that align with these shifting priorities are likely to gain competitive traction, particularly as retail environments evolve to reflect broader social and environmental goals.

Taken together, Saudi Arabia’s home care market is being shaped by an intersection of demographic growth, urban policy, and a consumer base that is both expanding and becoming more discerning. While rapid growth is forecast, the composition of demand is also maturing – setting the stage for innovation not only in performance but in sustainability and smart product design.

This report delivers a deep dive into the Saudi Arabia home care market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Report Highlights

This report presents a comprehensive dataset detailing the Saudi Arabia home care market size from 2020 to 2030, with metrics reported in (Tons/SAR/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The segmentation of the Saudi Arabia home care market is outlined below:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Updated market share data for major industry players in Saudi Arabia home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Ahal Al-Sara Group
Albiariq Trading and Industry
Ba Abdul Rahman Trading Est.
Baazeem Trading Company SJSC
Bath & Body Works, Inc.
Classic Consumer Products Co.
delta pronatura GmbH
Giant Industrial Group (GIG)
Henkel AG & Co. KGaA
Kobayter Freres S.A.L
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
LG Household & Health Care, Ltd.
National Fertilizer Co., Ltd.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
SAFCO Industrial Company
Saudi Industrial Detergents Company
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC
Wafir Industrial Detergents Co.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Saudi Arabia home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Home Care Market – Product Type Analysis
Saudi Arabia Home Care Market – Packaging Type Analysis
Saudi Arabia Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Ahal Al-Sara Group
Albiariq Trading and Industry
Ba Abdul Rahman Trading Est.
Baazeem Trading Company SJSC
Bath & Body Works, Inc.
Classic Consumer Products Co.
delta pronatura GmbH
Giant Industrial Group (GIG)
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Saudi Arabia Home Care Market 2020-2030
Chart Saudi Arabia Home Care Market, Net Growth, 2020-2030
Chart Saudi Arabia Home Care Market, Growth Rates, 2020-2030
Table Saudi Arabia Home Care Market by Product Type, 2020-2030
Chart Saudi Arabia Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Home Care Market by Product Type, 2020-2030
Table Saudi Arabia Home Care Market by Packaging Type, 2020-2030
Chart Saudi Arabia Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Home Care Market by Packaging Type, 2020-2030
Table Saudi Arabia Home Care Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Home Care Market by Distribution Channel, 2020-2030
Table Saudi Arabia Home Care Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Home Care Market, by Companies, 2024
Table Saudi Arabia Home Care Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Home Care Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Home Care Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Home Care Market: Consumption per Capita (Population)