Oman Home Care Market 2025

The home care market in Oman is expected to register solid growth, with market value rising from USD 214.5 million in 2025 to USD 306.0 million by 2030, reflecting a compound annual growth rate of 7.36%. This trajectory underscores the country’s ongoing socioeconomic transformation, as rising disposable incomes and continued urbanisation reshape domestic consumption habits and elevate hygiene standards. The modern Omani household is increasingly placing a premium on cleanliness and well-being, driving greater uptake of purpose-built home care solutions across laundry care, surface cleaners, and air care.

This evolving consumer landscape is also being reinforced by structural shifts in retail, particularly the growing prominence of e-commerce platforms. The expansion of online channels is introducing both convenience and pricing transparency to a traditionally store-dominated segment, unlocking new access points for time-sensitive and digitally connected consumers. While modern trade and independent small grocers remain relevant, the digital channel is gaining traction as a destination for value-conscious shoppers seeking a wider assortment, bundled promotions, and direct-to-home delivery.

As demand intensifies across both essential and discretionary categories, opportunities are emerging for brands to differentiate through product innovation and digital-first engagement. The convergence of hygiene consciousness and convenience-driven purchasing is expected to support a sustained premiumisation trend within urban centres, while mass-market offerings continue to cater to broader demographic segments. In this context, Oman’s home care sector is set to evolve into a more dynamic, multi-channel market, supported by shifting consumer preferences and a conducive economic environment.

This report provides a comprehensive analysis of the Oman home care market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Report Highlights

Providing a forward-looking view of the Oman home care market, this report presents size estimates from 2020 to 2030, with figures in (Tons/OMR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The segmentation of the Oman home care market is outlined below:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (rim blocks/liquids, toilet liquids/foam)
Distribution channel – e.g., convenience stores, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the home care market in Oman, highlighting dominant firms and brand-level movements.
Al Sharhan Industries
Henkel AG & Co. KGaA
Oman Chemical Co. LLC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The National Detergent Company S.A.O.G.
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Oman home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Oman Home Care Market – Product Type Analysis
Oman Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Al Sharhan Industries
Henkel AG & Co. KGaA
Oman Chemical Co. LLC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The National Detergent Company S.A.O.G.
The Procter & Gamble Company (P&G)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Oman Home Care Market 2020-2030
Chart Oman Home Care Market, Net Growth, 2020-2030
Chart Oman Home Care Market, Growth Rates, 2020-2030
Table Oman Home Care Market by Product Type, 2020-2030
Chart Oman Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Oman Home Care Market by Product Type, 2020-2030
Table Oman Home Care Market by Distribution Channel, 2020-2030
Chart Oman Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Oman Home Care Market by Distribution Channel, 2020-2030
Table Oman Home Care Market Share (%), by Companies, 2020-2024
Chart Oman Home Care Market, by Companies, 2024
Table Oman Home Care Market Share (%), by Brands, 2020-2024
Chart Oman Home Care Market, by Brands, 2024
Table Oman – Population (Millions) and Forecast
Table Oman – Consumer Price Index (CPI) and Forecast
Table Oman – Gross Domestic Product and Forecast
Table Oman Home Care Market: Spend as a Proportion of GDP (%)
Table Oman Home Care Market: Consumption per Capita (Population)