Lebanon Home Care Market 2025

Lebanon’s home care market is projected to contract sharply over the next five years, with total sales expected to decline by USD 18.0 million through 2030, translating to a negative compound annual growth rate of 8.46%. This downward trajectory reflects the broader structural fragility of the Lebanese economy, where persistent macroeconomic instability, a depreciating currency, and constrained fiscal policy continue to erode consumer purchasing power. With GDP projected to remain under pressure, households are increasingly reallocating limited financial resources toward essential goods and services, leaving non-essential categories – such as home care – vulnerable to demand compression.

Compounding the market downturn is the ongoing demographic decline, driven by sustained emigration and falling birth rates. A shrinking population base reduces both the volume and frequency of household consumption, intensifying the contraction in categories that rely on repeat purchasing behavior. In this context, demand for discretionary home care items has weakened considerably, with consumers opting to limit usage or shift to lower-cost, multipurpose alternatives – if not abandoning such products altogether.

The future of Lebanon’s home care sector hinges on broader economic stabilization and structural reforms. Until then, the market will likely continue to face significant headwinds, with demand tethered to subsistence consumption patterns and the erosion of middle-class spending capacity.

This report offers a detailed examination of the Lebanon home care market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Tons/LBP/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Lebanon home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Distribution channel – e.g., convenience stores, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the home care industry in Lebanon, offering visibility into brand dominance and market leadership. Major participants include:
Beyaz Kagit A.S.
Cigir Kimya A.S.
Colgate-Palmolive Company
Fumakilla Limited
Henkel AG & Co. KGaA
I.D.M Industrial S.A.L.
INDEVCO Group
JGB S.A.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Societe Industrielle Adonis sal
Societe Tabbara pour le commerce et L’Industrie Sal
Spartan Chemical Company Inc.
Spartan Chemical Company, SARL
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Lebanon home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Lebanon Home Care Market – Product Type Analysis
Lebanon Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Beyaz Kagit A.S.
Cigir Kimya A.S.
Colgate-Palmolive Company
Fumakilla Limited
Henkel AG & Co. KGaA
I.D.M Industrial S.A.L.
INDEVCO Group
JGB S.A.
Reckitt Benckiser Group plc (RB)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Lebanon Home Care Market 2020-2030
Chart Lebanon Home Care Market, Net Growth, 2020-2030
Chart Lebanon Home Care Market, Growth Rates, 2020-2030
Table Lebanon Home Care Market by Product Type, 2020-2030
Chart Lebanon Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Lebanon Home Care Market by Product Type, 2020-2030
Table Lebanon Home Care Market by Distribution Channel, 2020-2030
Chart Lebanon Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Lebanon Home Care Market by Distribution Channel, 2020-2030
Table Lebanon Home Care Market Share (%), by Companies, 2020-2024
Chart Lebanon Home Care Market, by Companies, 2024
Table Lebanon Home Care Market Share (%), by Brands, 2020-2024
Chart Lebanon Home Care Market, by Brands, 2024
Table Lebanon – Population (Millions) and Forecast
Table Lebanon – Consumer Price Index (CPI) and Forecast
Table Lebanon – Gross Domestic Product and Forecast
Table Lebanon Home Care Market: Spend as a Proportion of GDP (%)
Table Lebanon Home Care Market: Consumption per Capita (Population)