Colombia Home Care Market 2025

The Colombian home care market is forecast to grow from USD 1,448.3 million in 2025 to USD 2,019.8 million by 2030, reflecting a compound annual growth rate of 6.88%. This expansion comes amid a complex macroeconomic backdrop, shaped by persistent political uncertainty and economic headwinds that have constrained household spending power. While inflationary pressures began to moderate following a period of sharp acceleration, Colombian consumers remain highly price-sensitive, with the elevated cost of living continuing to influence purchasing behavior across essential categories.

Basic home care products – particularly laundry care – retain a central role in household budgets, as consumers prioritize functional efficacy over premium attributes. Even as inflation stabilizes, demand is expected to concentrate around affordable, high-utility formats that offer consistent performance at a manageable price point. Budget-conscious households are increasingly opting for larger pack sizes or concentrated formulations to maximize value, reflecting a pragmatic approach to everyday spending.

Despite the challenging environment, home care remains a resilient segment of Colombia’s consumer goods landscape. With cost-effectiveness, product reliability, and utility shaping the competitive playing field, brands that deliver essential solutions without sacrificing affordability are likely to drive growth in the years ahead.

The report delivers a comprehensive dataset on the Colombia home care market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.

Report Highlights

This report presents a comprehensive analysis of the Colombia home care market size (in Tons/COP/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The Colombia home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This report presents market share figures for top companies operating in the home care sector in Colombia, highlighting brand reach and competitive footprint. Notable participants include:
Amway Corporation
Azul K, S.A.
Beisbol De Colombia S.A.S.
Brinsa S.A.
CasaLuker S.A.
Colgate-Palmolive Company
Essity AB
Grasco Ltda.
Grupo Cala S.A.C.
Industrias Katori S.A.
Jaboneria Wilson, S.A.
JGB S.A.
Laboratorios Cofarma S.A.
Lloreda S.A.
Proplag S.A.
Quala S.A.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Simoniz USA, Inc.
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Colombia home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Colombia Home Care Market – Product Type Analysis
Colombia Home Care Market – Packaging Type Analysis
Colombia Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Azul K, S.A.
Beisbol De Colombia S.A.S.
Brinsa S.A.
CasaLuker S.A.
Colgate-Palmolive Company
Essity AB
Grasco Ltda.
Grupo Cala S.A.C.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Colombia Home Care Market 2020-2030
Chart Colombia Home Care Market, Net Growth, 2020-2030
Chart Colombia Home Care Market, Growth Rates, 2020-2030
Table Colombia Home Care Market by Product Type, 2020-2030
Chart Colombia Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Home Care Market by Product Type, 2020-2030
Table Colombia Home Care Market by Packaging Type, 2020-2030
Chart Colombia Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Home Care Market by Packaging Type, 2020-2030
Table Colombia Home Care Market by Distribution Channel, 2020-2030
Chart Colombia Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia Home Care Market by Distribution Channel, 2020-2030
Table Colombia Home Care Market Share (%), by Companies, 2020-2024
Chart Colombia Home Care Market, by Companies, 2024
Table Colombia Home Care Market Share (%), by Brands, 2020-2024
Chart Colombia Home Care Market, by Brands, 2024
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia Home Care Market: Spend as a Proportion of GDP (%)
Table Colombia Home Care Market: Consumption per Capita (Population)