South Korea Home Care Market 2025

The South Korean home care market is projected to expand from USD 2.0 billion in 2025 to USD 2.7 billion by 2030, reflecting a 6.03% CAGR, as shifting consumer priorities and technological advancements reshape the sector. Two key trends are driving this evolution: heightened demand for health-focused formulations and the growing emphasis on sustainable solutions, both of which are redefining product innovation in the market.

Health-conscious consumption continues to dominate purchasing behavior, with consumers prioritizing products that offer antibacterial properties, deodorization, and anti-dust mite benefits. This trend, amplified by lingering hygiene concerns post-pandemic, is particularly evident in essential categories such as surface care, laundry care, and dishwashing, where efficacy and safety remain paramount. Manufacturers are responding with advanced formulations that minimize harsh chemicals while enhancing functionality, catering to a demographic increasingly attuned to personal and environmental well-being.

Simultaneously, sustainability is transitioning from a niche preference to a mainstream expectation, influencing both product development and packaging strategies. Consumers are showing a marked preference for eco-friendly alternatives featuring natural extracts and biodegradable materials, pushing brands to rethink traditional formulations. However, this shift is tempered by persistent inflationary pressures, requiring manufacturers to balance green innovation with cost efficiency – often through multifunctional products that deliver superior performance while justifying premium pricing.

The market’s growth trajectory is further supported by value-driven purchasing habits, as consumers increasingly seek concentrated and versatile solutions that reduce both cost and waste. While bleach and polishes face declining demand due to changing cleaning preferences, core categories remain resilient, driven by necessity and innovation. As manufacturers navigate these dynamics, success will hinge on aligning health-centric features, sustainable credentials, and price competitiveness in a market where functionality and environmental responsibility are no longer mutually exclusive.

This report provides a strategic analysis of the South Korea home care market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Report Highlights

Designed for business leaders and strategists, this report offers a data-rich overview of the South Korea home care market from 2020 to 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/KRW/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The South Korea home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (furniture polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, others)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The report provides an overview of market share among leading firms in the home care sector in South Korea, reflecting a mix of established brands and emerging competitors. Companies profiled include:
3M Company
Aekyung Industrial Co., Ltd.
Amway Corporation
Atosafe Co., Ltd.
Bullsone Co., Ltd.
Haimarrow Food Service Co., Ltd.
Henkel AG & Co. KGaA
KMPC Co., Ltd.
LG Household & Health Care, Ltd.
Lion Corporation
Mukunghwa Corp.
Newell Brands Inc. (NWL)
Pigeon Corporation
Queens Aroma Co., Ltd.
S. C. Johnson & Son, Inc.
The Clorox Company
The London Oil Refining Co., Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH
Whealth Lohmann Centralin GmbH 
Yuhan Corporation

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the South Korea home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Korea Home Care Market – Product Type Analysis
South Korea Home Care Market – Packaging Type Analysis
South Korea Home Care Market – Distribution Channel Analysis
Company Shares Analysis
3M Company
Aekyung Industrial Co., Ltd.
Amway Corporation
Atosafe Co., Ltd.
Bullsone Co., Ltd.
Haimarrow Food Service Co., Ltd.
Henkel AG & Co. KGaA
KMPC Co., Ltd.
LG Household & Health Care, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Korea Home Care Market 2020-2030
Chart South Korea Home Care Market, Net Growth, 2020-2030
Chart South Korea Home Care Market, Growth Rates, 2020-2030
Table South Korea Home Care Market by Product Type, 2020-2030
Chart South Korea Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Home Care Market by Product Type, 2020-2030
Table South Korea Home Care Market by Packaging Type, 2020-2030
Chart South Korea Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Home Care Market by Packaging Type, 2020-2030
Table South Korea Home Care Market by Distribution Channel, 2020-2030
Chart South Korea Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Korea Home Care Market by Distribution Channel, 2020-2030
Table South Korea Home Care Market Share (%), by Companies, 2020-2024
Chart South Korea Home Care Market, by Companies, 2024
Table South Korea Home Care Market Share (%), by Brands, 2020-2024
Chart South Korea Home Care Market, by Brands, 2024
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Home Care Market: Spend as a Proportion of GDP (%)
Table South Korea Home Care Market: Consumption per Capita (Population)