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Vietnam’s household cooking appliances market is projected to record steady expansion, with growth of USD 136.5 million anticipated over the 2025 to 2030 period, equating to a compound annual rate of 6.9%. The market’s performance reflects the intersection of shifting consumer spending patterns, evolving lifestyle expectations, and rising demand for products that balance affordability with functionality.
Economic uncertainty has made consumers more cautious, leading many households to delay kitchen upgrades or postpone purchases of high-end appliances. Instead, demand has pivoted toward value-for-money options that combine reliability with accessible pricing. This heightened price sensitivity is particularly evident among middle-income households, which are increasingly seeking appliances that replicate premium features without the associated cost. Such preferences are redefining the competitive landscape, with mid-tier brands gaining traction by offering efficient performance and durability at a fraction of luxury pricing.
At the same time, urbanization and the expansion of Vietnam’s middle class are fueling the desire for more modern kitchens. For families in rapidly developing urban centers, household appliances symbolize both convenience and social mobility, reinforcing their status as aspirational purchases. As lifestyles become more fast-paced, consumers are gravitating toward appliances that streamline cooking and cleaning while complementing contemporary kitchen layouts.
Safety and energy efficiency remain decisive factors in consumer decision-making. Products equipped with features such as child locks, residual heat indicators, and inverter technology are increasingly prioritized, particularly in households where cooking is a daily activity. Energy-saving functions have grown more prominent as electricity costs rise, while easy-to-clean surfaces and designs address the practical needs of families who cook frequently at home. These attributes are no longer perceived as optional but rather as essential benchmarks of product quality.
Young consumers are also exerting growing influence on market dynamics. Their preference for smart, connected appliances with sleek designs underscores the rising importance of technology integration in purchase decisions. Equipped with digital literacy and accustomed to conducting extensive online research before making purchases, this segment has pushed brands to enhance not only product functionality but also digital marketing strategies. As a result, smart cooking appliances—once considered niche—are gaining relevance among Vietnam’s younger demographic, positioning the category for broader adoption in the medium term.
This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam household cooking appliances market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
The Vietnam household cooking appliances market is classified into the following segments:
Product: hobs, cooker hoods
Type: builtin large cooking appliances, freestanding large cooking appliances
Distribution channel: electronics stores, e-commerce, others
The Vietnam household cooking appliances market is categorized by product, type and distribution channel. The market is classified by product into hobs, and cooker hoods. Type segmentation includes builtin large cooking appliances, and freestanding large cooking appliances. The distribution channel segmentation includes electronics stores, e-commerce, and others.
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as TEKA INDUSTRIAL S.A., Sunhouse Group JSC, Rinnai Corporation, Haefele GmbH & Company KG, Goldsun Vietnam JSC, Franke Holding AG, Electrolux AB, CNA Group SA, BSH Hausgerate GmbH and Bach Hop Kitchen Appliances Co. Ltd. (Malloca).
This analysis offers a comprehensive overview of the main players in the household cooking appliances market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Vietnam household cooking appliances market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam household cooking appliances market: product, type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam household cooking appliances market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam household cooking appliances market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Household Cooking Appliances Market – Product Analysis
Vietnam Household Cooking Appliances Market – Type Analysis
Vietnam Household Cooking Appliances Market – Distribution Channel Analysis
Company Shares Analysis
TEKA INDUSTRIAL S.A.
Sunhouse Group JSC
Rinnai Corporation
Haefele GmbH & Company KG
Goldsun Vietnam JSC
Franke Holding AG
Electrolux AB
CNA Group SA
BSH Hausgerate GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Household Cooking Appliances Market 2020-2030
Chart Vietnam Household Cooking Appliances Market, Net Growth, 2020-2030
Chart Vietnam Household Cooking Appliances Market, Growth Rates, 2020-2030
Table Vietnam Household Cooking Appliances Market by Product, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Product, 2020-2030
Table Vietnam Household Cooking Appliances Market by Type, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Type, 2020-2030
Table Vietnam Household Cooking Appliances Market by Distribution Channel, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Distribution Channel, 2020-2030
Table Vietnam Household Cooking Appliances Market Share (%), by Companies, 2020-2024
Chart Vietnam Household Cooking Appliances Market, by Companies, 2024
Table Vietnam Household Cooking Appliances Market Share (%), by Brands, 2020-2024
Chart Vietnam Household Cooking Appliances Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Household Cooking Appliances Market: Spend as a Proportion of GDP (%)
Table Vietnam Household Cooking Appliances Market: Consumption per Capita (Population)
TEKA INDUSTRIAL S.A.
Sunhouse Group JSC
Rinnai Corporation
Haefele GmbH & Company KG
Goldsun Vietnam JSC
Franke Holding AG
Electrolux AB
CNA Group SA
BSH Hausgerate GmbH
Bach Hop Kitchen Appliances Co., Ltd. (Malloca)
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
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