North America Bottled Water Market 2025

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The North America bottled water market is anticipated to witness significant growth, with an expected uptick of USD 28.0 billion, equating to a CAGR of about 6% in the coming years. North Americaโ€™s bottled water market is mature yet dynamic, driven by long-term health-driven substitution and recurring distrust in municipal water systems. Consumers have systematically shifted away from carbonated soft drinks, with bottled water now entrenched as the leading beverage category in volume terms.

Decades of public health advocacy and growing awareness of sugar-related health issues have fueled bottled waterโ€™s dominance in the U.S. and Canada. Major beverage companies have recalibrated portfolios accordingly, investing heavily in still and sparkling water lines to meet demand from health-conscious consumers. Flavored waters, sparkling mineral waters, and functional beverages (with added electrolytes or antioxidants) are achieving rapid penetration in supermarkets, convenience stores, and gyms. The โ€œclean labelโ€ trend has reinforced bottled waterโ€™s appeal as a transparent, calorie-free hydration choice.

Concurrently, high-profile contamination eventsโ€”most notably in Flint, Michiganโ€”have deeply undermined public confidence in tap water, prompting precautionary bottled water consumption. Aging infrastructure across many U.S. cities exacerbates these concerns. Consumers in both rural and urban environments increasingly treat bottled water as a safeguard, especially for children and vulnerable populations. While environmental concerns around single-use plastics persist, major players are responding with recycling initiatives and investment in sustainable packaging. This balancing act between health-led growth and environmental responsibility defines the current trajectory of North Americaโ€™s bottled water landscape.

This report presents a detailed analysis of the North America bottled water market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type, distribution channel and country.


Market Segmentation


The North America bottled water market is structured as follows:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, forecourts, general merchandise stores, health and beauty stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, warehouse clubs, others
Country: USA, Canada

In North America, the bottled water market is segmented by product type, packaging type, distribution channel and country. By product type, it includes flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, forecourts, general merchandise stores, health and beauty stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, warehouse clubs, and others. Geographically, the market is divided into USA and Canada.


Competitive Landscape


The report highlights leading companies in the bottled water market, including Danone S.A., Dr Pepper Snapple Group, Eaux Vives Water Inc., National Beverage Corp., Naya Waters Inc., Nestle S.A., Otsuka Holdings Co. Ltd., PepsiCo Inc., Polar Beverages Inc., Primo Brands Corporation, The Coca-Cola Company and The Wonderful Company LLC.

The report provides a detailed assessment of prominent companies within the bottled water market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.


Why Buy This Report?


Obtain precise statistical data and forecasts for the North America bottled water market.
Gain in-depth analysis and forecasts for the key segments of the North America bottled water market: product type, packaging type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the North America bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Bottled Water Market – Product Type Analysis
North America Bottled Water Market – Packaging Type Analysis
North America Bottled Water Market – Distribution Channel Analysis
North America Bottled Water Market – Country Analysis
Company Shares Analysis
Danone S.A.
Dr Pepper Snapple Group
Eaux Vives Water Inc.
National Beverage Corp.
Naya Waters Inc.
Nestle S.A.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc.
Polar Beverages Inc.

Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Bottled Water Market 2020-2030
Chart North America Bottled Water Market, Net Growth, 2020-2030
Chart North America Bottled Water Market, Growth Rates, 2020-2030
Table North America Bottled Water Market by Product Type, 2020-2030
Chart North America Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Bottled Water Market by Product Type, 2020-2030
Table North America Bottled Water Market by Packaging Type, 2020-2030
Chart North America Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart North America Bottled Water Market by Packaging Type, 2020-2030
Table North America Bottled Water Market by Distribution Channel, 2020-2030
Chart North America Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Bottled Water Market by Distribution Channel, 2020-2030
Table North America Bottled Water Market by Country, 2020-2030
Chart North America Bottled Water Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Bottled Water Market by Country, 2020-2030
Table North America Bottled Water Market Share (%), by Companies, 2020-2024
Chart North America Bottled Water Market, by Companies, 2024
Table North America Bottled Water Market Share (%), by Brands, 2020-2024
Chart North America Bottled Water Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Bottled Water Market: Spend as a Proportion of GDP (%)
Table North America Bottled Water Market: Consumption per Capita (Population)


Companies Mentioned


Danone S.A.
Dr Pepper Snapple Group
Eaux Vives Water Inc.
National Beverage Corp.
Naya Waters Inc.
Nestle S.A.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc.
Polar Beverages Inc.
Primo Brands Corporation
The Coca-Cola Company
The Wonderful Company LLC.


Product Type

Market Research

Region

North America

Published Date

2025

What’s Inside?


โ†’ Market Estimates, Forecasts & Historical Data
โ†’ Critical Performance Data and Rankings
โ†’ Emerging Trends, Market Changes
โ†’ PDF Report and Excel Datasheet


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