Kenya Toys and Games Market 2025

Projections for the Kenya toys and games market suggest a promising growth trajectory, with an anticipated rise of USD 17.1 million and a CAGR nearing 8.3% over the next five years. Kenya’s toys and games market is expanding, with non-licensed traditional toys remaining popular. The video games sector, especially mobile gaming, is growing rapidly as internet access improves and smartphone usage increases across the country.

This report presents a detailed analysis of the Kenya toys and games market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product and distribution channel.

Market Segmentation

The Kenya toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in the Kenya is segmented by product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Kenya toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya toys and games market with informed projections.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Toys and Games Market – Product Analysis
Kenya Toys and Games Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Toys and Games Market 2020-2030
Chart Kenya Toys and Games Market, Net Growth, 2020-2030
Chart Kenya Toys and Games Market, Growth Rates, 2020-2030
Table Kenya Toys and Games Market by Product, 2020-2030
Chart Kenya Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toys and Games Market by Product, 2020-2030
Table Kenya Toys and Games Market by Distribution Channel, 2020-2030
Chart Kenya Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toys and Games Market by Distribution Channel, 2020-2030
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Toys and Games Market: Spend as a Proportion of GDP (%)
Table Kenya Toys and Games Market: Consumption per Capita (Population)