Romania Toys and Games Market 2025

The Romania toys and games market is set to increase from USD 1,320.5 million in 2024 to USD 2,072.3 million by 2030, reflecting a CAGR of 7.8% over the 2025 to 2030 timeframe. Romania’s toys and games market is expanding, with increasing consumer interest in licensed toys linked to popular media franchises. The video games sector is also seeing rapid growth, driven by mobile gaming, which is supported by rising smartphone usage and improved internet access.

Providing a holistic view of the Romania toys and games market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Romania toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, toy stores, e-commerce, others

The segmentation of the Romania toys and games market product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments encompass supermarkets and hypermarkets, toy stores, e-commerce, and others.

Competitive Landscape

The Romania toys and games market remains highly competitive, with major players including Vivendi SE, Valve Corporation, Ubisoft Entertainment SA, Theo Klein GmbH, The Walt Disney Company, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Sunman Group, Square Enix Holdings Co. Ltd., Sony Corporation, Simba Dickie Group, Nintendo Co. Ltd., Niantic Inc., NCSoft Corporation, Microsoft Corp., May Cheong Group, Mattel Inc., Machine Zone Inc., LEGO Group, Hasbro Inc., Halfbrick Studios Pty Ltd, Epic Games Inc., Electronic Arts Inc., D-Toys S.r.l. and Clementoni S.p.A.

The report provides a detailed assessment of prominent companies within the toys and games market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Romania toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Toys and Games Market – Product Analysis
Romania Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Theo Klein GmbH
The Walt Disney Company
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sunman Group
Square Enix Holdings Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Toys and Games Market 2020-2030
Chart Romania Toys and Games Market, Net Growth, 2020-2030
Chart Romania Toys and Games Market, Growth Rates, 2020-2030
Table Romania Toys and Games Market by Product, 2020-2030
Chart Romania Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Romania Toys and Games Market by Product, 2020-2030
Table Romania Toys and Games Market by Distribution Channel, 2020-2030
Chart Romania Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Toys and Games Market by Distribution Channel, 2020-2030
Table Romania Toys and Games Market Share (%), by Companies, 2020-2024
Chart Romania Toys and Games Market, by Companies, 2024
Table Romania Toys and Games Market Share (%), by Brands, 2020-2024
Chart Romania Toys and Games Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Toys and Games Market: Spend as a Proportion of GDP (%)
Table Romania Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Theo Klein GmbH
The Walt Disney Company
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sunman Group
Square Enix Holdings Co., Ltd.
Sony Corporation
Simba Dickie Group
Nintendo Co., Ltd.
Niantic, Inc.
NCSoft Corporation
Microsoft Corp.
May Cheong Group
Mattel, Inc.
Machine Zone, Inc.
LEGO Group
Hasbro, Inc.
Halfbrick Studios Pty Ltd
Epic Games, Inc.
Electronic Arts, Inc.
D-Toys S.r.l.
Clementoni S.p.A.