Taiwan Toys and Games Market 2025

The market for toys and games is set for moderate growth, with projections indicating an increase of USD 1.1 billion and a CAGR nearing 5.5% over the forecast period. Taiwan’s toys and games market is bolstered by strong demand for licensed toys linked to popular entertainment franchises. The country’s advanced tech infrastructure supports a robust video games market, particularly mobile and online gaming, as consumers embrace digital gaming experiences.

This report provides a comprehensive analysis of the Taiwan toys and games market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Taiwan toys and games market is outlined below:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The Taiwan market for toys and games is divided based on product and distribution channel. The market is classified by product into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel categories include convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market is largely dominated by key players such as Vivendi SE, Ubisoft Entertainment SA, Tomy Company Ltd., Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Sony Corporation, Soft Star Entertainment Inc., Nintendo Co. Ltd., NCSoft Corporation, Microsoft Corp., Mattel Inc., Mad Head Limited, LEGO Group, Hasbro Inc., Epic Games Inc., Electronic Arts Inc. and Bandai Namco Holdings Inc.

This report presents an extensive analysis of major entities in the toys and games market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Taiwan toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Taiwan toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Taiwan toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Taiwan toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Taiwan Toys and Games Market – Product Analysis
Taiwan Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Vivendi SE
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Sony Corporation
Soft Star Entertainment, Inc.
Nintendo Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Taiwan Toys and Games Market 2020-2030
Chart Taiwan Toys and Games Market, Net Growth, 2020-2030
Chart Taiwan Toys and Games Market, Growth Rates, 2020-2030
Table Taiwan Toys and Games Market by Product, 2020-2030
Chart Taiwan Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Toys and Games Market by Product, 2020-2030
Table Taiwan Toys and Games Market by Distribution Channel, 2020-2030
Chart Taiwan Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Toys and Games Market by Distribution Channel, 2020-2030
Table Taiwan Toys and Games Market Share (%), by Companies, 2020-2024
Chart Taiwan Toys and Games Market, by Companies, 2024
Table Taiwan Toys and Games Market Share (%), by Brands, 2020-2024
Chart Taiwan Toys and Games Market, by Brands, 2024
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Toys and Games Market: Spend as a Proportion of GDP (%)
Table Taiwan Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Vivendi SE
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Sony Corporation
Soft Star Entertainment, Inc.
Nintendo Co., Ltd.
NCSoft Corporation
Microsoft Corp.
Mattel, Inc.
Mad Head Limited
LEGO Group
Hasbro, Inc.
Epic Games, Inc.
Electronic Arts, Inc.
Bandai Namco Holdings, Inc.