Indonesia Toys and Games Market 2025

Expected to register a strong growth curve, the Indonesia toys and games market is on pace for a substantial increase of USD 2.8 billion, with a notable CAGR of 11.1% from 2025 to 2030. Indonesia’s toys and games market is growing, driven by a young population and rising disposable incomes. Traditional toys remain popular, especially educational and licensed products. The video games segment, particularly mobile gaming, is thriving due to widespread smartphone usage and affordable internet access, with strong demand for both locally developed and international games.

Providing a holistic view of the Indonesia toys and games market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Indonesia toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in Indonesia is segmented based on product and distribution channel. By product, it includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the toys and games market has been analyzed, with a focus on key players such as VTech Holdings Limited, Vivendi SE, Valve Corporation, Tencent Holdings Ltd., Roblox Corporation, PT Megaxus Infotech, P.T. Lyto Datarindo Fortuna, Nintendo Co. Ltd., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, IGG Inc., Hasbro Inc., Garena Interactive Holding Ltd., Epic Games Inc. and ByteDance Ltd.

The report provides a detailed assessment of prominent companies within the toys and games market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Toys and Games Market – Product Analysis
Indonesia Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
VTech Holdings Limited
Vivendi SE
Valve Corporation
Tencent Holdings Ltd.
Roblox Corporation
PT Megaxus Infotech
P.T. Lyto Datarindo Fortuna
Nintendo Co., Ltd.
miHoYo Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Toys and Games Market 2020-2030
Chart Indonesia Toys and Games Market, Net Growth, 2020-2030
Chart Indonesia Toys and Games Market, Growth Rates, 2020-2030
Table Indonesia Toys and Games Market by Product, 2020-2030
Chart Indonesia Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Toys and Games Market by Product, 2020-2030
Table Indonesia Toys and Games Market by Distribution Channel, 2020-2030
Chart Indonesia Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Toys and Games Market by Distribution Channel, 2020-2030
Table Indonesia Toys and Games Market Share (%), by Companies, 2020-2024
Chart Indonesia Toys and Games Market, by Companies, 2024
Table Indonesia Toys and Games Market Share (%), by Brands, 2020-2024
Chart Indonesia Toys and Games Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Toys and Games Market: Spend as a Proportion of GDP (%)
Table Indonesia Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

VTech Holdings Limited
Vivendi SE
Valve Corporation
Tencent Holdings Ltd.
Roblox Corporation
PT Megaxus Infotech
P.T. Lyto Datarindo Fortuna
Nintendo Co., Ltd.
miHoYo Co., Ltd.
Microsoft Corp.
Mattel, Inc.
LEGO Group
IGG Inc.
Hasbro, Inc.
Garena Interactive Holding Ltd.
Epic Games, Inc.
ByteDance Ltd.