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Forecasts highlight a favorable growth outlook for the Europe toys and games market, with a projected increase of USD 30.8 billion and a CAGR close to 5% through 2030. Europe’s toys and games market is heavily influenced by evolving consumer preferences towards educational and sustainable toys, particularly in Western Europe. Licensed toys related to popular entertainment franchises are key drivers, while the video games segment is expanding due to increased digital game sales and the popularity of gaming consoles. The rise of e-commerce has also facilitated greater access to a diverse range of products across both traditional and video game categories.
The report aims to deliver comprehensive data on the Europe toys and games market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product, distribution channel and country.
The Europe toys and games market is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others
The Europe toys and games market is segmented by product, distribution channel and country. By product, the market is categorized into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.
Key players dominating the toys and games market include Warner Bros. Entertainment Inc., Wargaming Group Limited, VTech Holdings Limited, Vivendi SE, Valve Corporation, Ubisoft Entertainment SA, Tomy Company Ltd., The Walt Disney Company, The Character Group plc, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, Simba Dickie Group, Sega Sammy Holdings Inc., Rovio Entertainment Oyj, Revell Carrera GmbH, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Krafton Inc., Hasbro Inc., Hallmark Cards Inc., Habermaas GmbH, Good Time Holding GmbH, Giochi Preziosi S.p.A., geobra Brandstatter Stiftung & Co. KG, Funko LLC, Epic Games Inc., Embracer Group AB, Electronic Arts Inc., Clementoni S.p.A., Bandai Namco Holdings Inc. and Artsana Group.
This analysis offers a comprehensive overview of the main players in the toys and games market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Europe toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Europe toys and games market: product, distribution channel and country.
Gain deep insights into the dynamics of the Europe toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Toys and Games Market – Product Analysis
Europe Toys and Games Market – Distribution Channel Analysis
Europe Toys and Games Market – Country Analysis
Company Shares Analysis
Warner Bros. Entertainment, Inc.
Wargaming Group Limited
VTech Holdings Limited
Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
The Walt Disney Company
The Character Group plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Europe Toys and Games Market 2020-2030
Chart Europe Toys and Games Market, Net Growth, 2020-2030
Chart Europe Toys and Games Market, Growth Rates, 2020-2030
Table Europe Toys and Games Market by Product, 2020-2030
Chart Europe Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Europe Toys and Games Market by Product, 2020-2030
Table Europe Toys and Games Market by Distribution Channel, 2020-2030
Chart Europe Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Toys and Games Market by Distribution Channel, 2020-2030
Table Europe Toys and Games Market by Country, 2020-2030
Chart Europe Toys and Games Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Toys and Games Market by Country, 2020-2030
Table Europe Toys and Games Market Share (%), by Companies, 2020-2024
Chart Europe Toys and Games Market, by Companies, 2024
Table Europe Toys and Games Market Share (%), by Brands, 2020-2024
Chart Europe Toys and Games Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Toys and Games Market: Spend as a Proportion of GDP (%)
Table Europe Toys and Games Market: Consumption per Capita (Population)
Warner Bros. Entertainment, Inc.
Wargaming Group Limited
VTech Holdings Limited
Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
The Walt Disney Company
The Character Group plc
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
Simba Dickie Group
Sega Sammy Holdings, Inc.
Rovio Entertainment Oyj
Revell Carrera GmbH
Ravensburger AG
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
Krafton, Inc.
Hasbro, Inc.
Hallmark Cards, Inc.
Habermaas GmbH
Good Time Holding GmbH
Giochi Preziosi S.p.A.
geobra Brandstatter Stiftung & Co. KG
Funko LLC
Epic Games, Inc.
Embracer Group AB
Electronic Arts, Inc.
Clementoni S.p.A.
Bandai Namco Holdings, Inc.
Artsana Group
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
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