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According to the latest estimates, the hair care products in Indonesia market size is expected to increase from USD 2,103 million in 2023 to USD 3,052 million by 2029, garnering a CAGR of 6.4% over the evaluated period. One significant driver is the increasing consumer awareness and importance of personal grooming and hygiene. Indonesian consumers, especially in urban areas, are becoming more conscious of their appearance and are keen to maintain healthy and attractive hair. This trend is fueled by exposure to global beauty trends and the influence of social media, leading to a higher demand for a variety of hair care products, including shampoos, conditioners, and specialized treatments for issues such as dandruff, hair fall, and scalp health.
Another crucial driver is the rising disposable incomes and economic growth in Indonesia. As the middle class expands and more consumers enjoy improved financial stability, there is a greater willingness to invest in premium and high-quality hair care products. This economic uplift allows for a shift from basic, mass-market offerings to more specialized and effective solutions that cater to specific hair care needs. The growing affluence of Indonesian consumers also drives demand for international brands and luxury products, which are perceived to offer superior quality and results.
Additionally, the influence of traditional beauty practices and natural ingredients plays a significant role in shaping the hair care market in Indonesia. There is a strong cultural preference for products that incorporate traditional and natural ingredients, such as coconut oil, aloe vera, and various herbs, which are believed to promote healthy hair. This cultural inclination towards natural and herbal remedies drives brands to innovate and offer hair care solutions that combine modern scientific advancements with traditional wisdom. The preference for natural and organic products is further supported by the increasing consumer awareness of the potential harmful effects of synthetic chemicals.
This report presents a detailed overview of the Indonesia hair care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, pricing, packaging material, and distribution channel. This detailed analysis supports the identification of growth opportunities within the hair care products industry.
The hair care products market in Indonesia is structured as follows:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The Indonesia hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Indonesia is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Indonesia has been segmented into mass, and premium. By packaging material, the hair care products market in Indonesia has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Indonesia is also categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
The Indonesia hair care products market is highly competitive. The key players in the hair care products market include Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Mandom Corporation, Lion Corporation, Kino Corporation, Rohto Pharmaceutical Co. Ltd., PT Paragon Technology and Innovation, PT Victoria Care Indonesia Tbk, Alliance Pharma plc.
This report provides a thorough assessment of the Indonesia hair care products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Obtain precise statistical data and forecasts for the Indonesia hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndonesia hair care products market – product analysis
Indonesia hair care products market – pricing analysis
Indonesia hair care products market – packaging material analysis
Indonesia hair care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– Mandom Corporation
– Lion Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Indonesia hair care products market 2019-2029
Chart Indonesia hair care products market, net growth, 2019-2029
Chart Indonesia hair care products market, growth rates, 2019-2029
Table Indonesia hair care products market by product, 2019-2029
Chart Indonesia hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Indonesia hair care products market by product, 2019-2029
Table Indonesia hair care products market by pricing, 2019-2029
Chart Indonesia hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Indonesia hair care products market by pricing, 2019-2029
Table Indonesia hair care products market by packaging material, 2019-2029
Chart Indonesia hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Indonesia hair care products market by packaging material, 2019-2029
Table Indonesia hair care products market by distribution channel, 2019-2029
Chart Indonesia hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Indonesia hair care products market by distribution channel, 2019-2029
Table Indonesia hair care products market share (%), by companies, 2019-2023
Chart Indonesia hair care products market, by companies, 2023
Table Indonesia hair care products market share (%), by brands, 2019-2023
Chart Indonesia hair care products market, by brands, 2023
Table Indonesia – population (millions) and forecast
Table Indonesia – consumer price index (CPI) and forecast
Table Indonesia – gross domestic product and forecast
Table Indonesia hair care products market: spend as a proportion of GDP (%)
Table Indonesia hair care products market: consumption per capita (population)
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