Kenya Men’s Grooming Products Market 2024

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Description

The Kenya men’s grooming products sector is poised for a dynamic growth phase, anticipating an increase of USD 27.1 million and a compound annual growth rate (CAGR) of approximately 6.9% from 2024 to 2029. Urbanization and a growing emphasis on professional appearance have heightened the demand for grooming products and services among men. This trend is complemented by increasing disposable incomes, allowing for greater spending on personal care items.

Moreover, there is a noticeable shift in societal attitudes towards masculinity, with a rising acceptance and encouragement of grooming as a part of self-care. This cultural change is influenced by the global dissemination of grooming standards and trends through media channels and international brands, which play a significant role in shaping local consumer preferences.

This report provides a thorough assessment of the Kenya men’s grooming products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, price range and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the men’s grooming products industry.

Market Segmentation

The Kenya men’s grooming products market is categorized into the following segments:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, others

The segmentation of the Kenya men’s grooming products market product, price range and distribution channel. By product, the market is categorized into bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range segments encompass prestige product, and mass product. Distribution channel segments encompass supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the men’s grooming products industry has been thoroughly analyzed, highlighting key players such as The Procter & Gamble Company (P&G), Unilever PLC, Super-Max group, Rasasi Perfumes Industry LLC, Societe BIC S.A., Beiersdorf AG, PZ Cussons Plc, Sapil Perfumes Co. LLC., Swiss Arabian Perfumes Co. L.L.C, Winner Manufacturing (Aris Cosmetics), Chris Adams Perfumes, Edgewell Personal Care Brands LLC, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Henkel AG & Co. KGaA, Groupe Arthes, Coty Inc., Maurer & Wirtz GmbH & Co. KG, Meibao Cosmetics Co. Ltd. and L’Oreal S.A.

This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya men’s grooming products market: product, price range and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Men’s Grooming Products Market – Product Analysis
Kenya Men’s Grooming Products Market – Price Range Analysis
Kenya Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– Unilever PLC
– Super-Max group
– Rasasi Perfumes Industry LLC
– Societe BIC S.A.
– Beiersdorf AG
– PZ Cussons Plc
– Sapil Perfumes Co. LLC.
– Swiss Arabian Perfumes Co. L.L.C
…
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Kenya Men’s Grooming Products Market 2019-2029
Chart Kenya Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Kenya Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Kenya Men’s Grooming Products Market by Product, 2019-2029
Chart Kenya Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Product, 2019-2029
Table Kenya Men’s Grooming Products Market by Price Range, 2019-2029
Chart Kenya Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Price Range, 2019-2029
Table Kenya Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Kenya Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Kenya Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Kenya Men’s Grooming Products Market, by Companies, 2023
Table Kenya Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Kenya Men’s Grooming Products Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Kenya Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Unilever PLC
Super-Max group
Rasasi Perfumes Industry LLC
Societe BIC S.A.
Beiersdorf AG
PZ Cussons Plc
Sapil Perfumes Co. LLC.
Swiss Arabian Perfumes Co. L.L.C
Winner Manufacturing (Aris Cosmetics)
Chris Adams Perfumes
Edgewell Personal Care Brands LLC
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Henkel AG & Co. KGaA
Groupe Arthes
Coty Inc.
Maurer & Wirtz GmbH & Co. KG
Meibao Cosmetics Co., Ltd.
L’Oreal S.A.

Additional information

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024

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