Middle East and Africa Toothbrushes Market 2025

The Middle East and Africa toothbrushes market is poised for remarkable growth, forecasted to jump from USD 1,722.0 million in 2024 to USD 4,025.1 million by 2030, reflecting a CAGR of 15.3% throughout the evaluation period. The Middle East and Africa toothbrush market is primarily driven by increasing oral health awareness and the rising disposable incomes across the region. Governments and health organizations are intensifying efforts to promote oral hygiene through educational campaigns, which are particularly resonating with younger and urban populations. Additionally, the growing middle-class demographic, coupled with urbanization, has led to a higher demand for premium toothbrushes, including electric variants. This shift towards more sophisticated oral care products is further bolstered by the expanding retail sector, which is making advanced toothbrush options more accessible to consumers across diverse socio-economic backgrounds.

The report provides a comprehensive analysis of the Middle East and Africa toothbrushes market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa toothbrushes market:
Product: manual toothbrushes, battery powered toothbrushes, rechargeable electric toothbrushes
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

In Middle East and Africa, the toothbrushes market is segmented by product, distribution channel and country. The market is classified by product into manual toothbrushes, battery powered toothbrushes, and rechargeable electric toothbrushes. Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The report highlights leading companies in the toothbrushes market, including Wordis SARL, Unilever PLC, TRISA AG, The Procter & Gamble Company (P&G), Orkla ASA, Lotus Brands Inc., Koninklijke Philips N.V., Kenvue Inc., Haleon plc, Colgate-Palmolive Company and BANAT FIRCA VE PLASTIK SAN. A.S.

This report delivers an in-depth examination of leading companies in the toothbrushes sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa toothbrushes market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa toothbrushes market: product, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa toothbrushes market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa toothbrushes market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Toothbrushes Market – Product Analysis
Middle East and Africa Toothbrushes Market – Distribution Channel Analysis
Middle East and Africa Toothbrushes Market – Country Analysis
Company Shares Analysis
Wordis SARL
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Orkla ASA
Lotus Brands, Inc.
Koninklijke Philips N.V.
Kenvue Inc.
Haleon plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Toothbrushes Market 2020-2030
Chart Middle East and Africa Toothbrushes Market, Net Growth, 2020-2030
Chart Middle East and Africa Toothbrushes Market, Growth Rates, 2020-2030
Table Middle East and Africa Toothbrushes Market by Product, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Product, 2020-2030
Table Middle East and Africa Toothbrushes Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Distribution Channel, 2020-2030
Table Middle East and Africa Toothbrushes Market by Country, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toothbrushes Market by Country, 2020-2030
Table Middle East and Africa Toothbrushes Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Toothbrushes Market, by Companies, 2024
Table Middle East and Africa Toothbrushes Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Toothbrushes Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Toothbrushes Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Toothbrushes Market: Consumption per Capita (Population)

Companies Mentioned

Wordis SARL
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Orkla ASA
Lotus Brands, Inc.
Koninklijke Philips N.V.
Kenvue Inc.
Haleon plc
Colgate-Palmolive Company
BANAT FIRCA VE PLASTIK SAN. A.S.