Portugal Deodorants Market 2025

An incremental growth of USD 30.7 million is forecasted for the Portugal deodorants market, which is likely to experience a CAGR of roughly 4% between 2025 and 2030. The Portugal deodorants market is driven by a growing emphasis on health and wellness, coupled with increasing consumer demand for sustainable products. Portugal consumers are increasingly conscious of the ingredients in their personal care products, leading to a surge in demand for deodorants that are free from synthetic chemicals and environmentally friendly. This trend is reflected in the market’s shift towards natural and organic deodorants, which align with broader consumer preferences for health and eco-conscious choices.

Additionally, the rise of personalized and innovative deodorant solutions is a significant market driver. Portugal consumers are seeking products that cater to specific needs, such as long-lasting protection or sensitive skin formulations. The expansion of modern retail and e-commerce channels has facilitated access to a wider range of deodorant options, enhancing consumer choice and driving growth. This increased availability, along with the growing trend of customization, further supports the dynamic development of the deodorants market in Portugal.

This report delivers a comprehensive analysis and forward-looking perspective on the Portugal deodorants market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, pricing, gender, packaging material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Portugal deodorants market is classified into the following segments:
Product: creams, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, others

In Portugal, the deodorants market is segmented by product, pricing, gender, packaging material and distribution channel. The market is classified by product into creams, roll-ons, sprays, and sticks. Pricing segments encompass mass, and premium. Gender segments comprise men’s, women’s, and unisex. The packaging material segmentation includes flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Unilever PLC, Beiersdorf AG, L’Oreal S.A., The Procter & Gamble Company (P&G), Colgate-Palmolive Company, Henkel AG & Co. KGaA, Natura & Co, Oriflame Cosmetics S.A., Angelini Group, Gruppo Sodalis Srl, Grupo Boticario and Rituals Cosmetics Enterprise B.V.

This analysis offers a comprehensive overview of the main players in the deodorants market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Portugal deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Deodorants Market – Product Analysis
Portugal Deodorants Market – Pricing Analysis
Portugal Deodorants Market – Gender Analysis
Portugal Deodorants Market – Packaging Material Analysis
Portugal Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Natura & Co
Oriflame Cosmetics S.A.
Angelini Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Deodorants Market 2020-2030
Chart Portugal Deodorants Market, Net Growth, 2020-2030
Chart Portugal Deodorants Market, Growth Rates, 2020-2030
Table Portugal Deodorants Market by Product, 2020-2030
Chart Portugal Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Portugal Deodorants Market by Product, 2020-2030
Table Portugal Deodorants Market by Pricing, 2020-2030
Chart Portugal Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Portugal Deodorants Market by Pricing, 2020-2030
Table Portugal Deodorants Market by Gender, 2020-2030
Chart Portugal Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Portugal Deodorants Market by Gender, 2020-2030
Table Portugal Deodorants Market by Packaging Material, 2020-2030
Chart Portugal Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Portugal Deodorants Market by Packaging Material, 2020-2030
Table Portugal Deodorants Market by Distribution Channel, 2020-2030
Chart Portugal Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Deodorants Market by Distribution Channel, 2020-2030
Table Portugal Deodorants Market Share (%), by Companies, 2020-2024
Chart Portugal Deodorants Market, by Companies, 2024
Table Portugal Deodorants Market Share (%), by Brands, 2020-2024
Chart Portugal Deodorants Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Deodorants Market: Spend as a Proportion of GDP (%)
Table Portugal Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Beiersdorf AG
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Natura & Co
Oriflame Cosmetics S.A.
Angelini Group
Gruppo Sodalis Srl
Grupo Boticario
Rituals Cosmetics Enterprise B.V.